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Naked Juice is an American brand that produces juices and smoothies. The company is based in Monrovia, California. Naked Juice Co. Of Glendora, Inc. operates as a subsidiary of Pepsico, Inc. The first of these drinks were produced in 1983 and sold in California under the name "Naked Juice", referring to the composition of no artificial flavors, added sugar, or preservatives. Distribution has since expanded, and Naked Juice products are distributed nationwide within the United States, as well as in Canada and the U.K. As of 2011, the Naked Juice product line consisted of more than 20 variants, including fruit juices, juice smoothies, and protein smoothies, among other beverages. A line of coconut water is also produced under the Naked Juice brand. The drinks are represented as containing high concentrations of antioxidants. Its primary competition within the super premium juice category is Odwalla, which is owned by The Coca-Cola Company. ==History== The Naked Juice Company was created in Santa Monica, California in 1983 by Jimmy Rosenberg and David Bleeden.〔http://www.theacorn.com/news/2003-09-11/Community/036.html〕 Jimmy began on a small scale, producing the fruit drinks at his home and selling them under the "Naked Juice" name in-person on the beaches in Santa Monica. As a result of this initial popularity, the juice drinks were first made available commercially via a local grocery stright: ''protein zone''; ''orange mango''; ''mighty mango''; ''blue machine''(partial).Distribution remained within the state of California until 2000, when the brand was purchased by North Castle Partners, a private-equity firm based in Greenwich, Connecticut. Naked Juice became a division of its then-owner's ''"Ultimate Juice Company"'' for a short time; however as a result of the pace at which Naked Juice sales and distribution increased, its name was changed back to ''"Naked Juice Company"'' in 2001. The packaging design changed with a re-branding across the Naked Juice line in 2005, which was credited in part for helping Naked Juice pass the former industry leader in terms of annual retail sales, Odwalla. As demand for its products increased, so did the complexity of distribution. Due to the composition of its juices - namely the purposeful lack of preservatives - Naked Juice beverages are highly perishable, must be kept below 38 °F, and have a shorter shelf life than some competing products. In order to alleviate potential supply limitations in early 2006, the company opened two new direct delivery centers in Sacramento, California and Seattle, Washington.〔(【引用サイトリンク】url=http://www.bevnet.com/news/2005/10-19-2005-Naked.asp )〕 In November 2006, PepsiCo announced plans to acquire Naked Juice from its prior owners, North Castle Partners, for an undisclosed sum. The acquisition, which was completed in 2007, was recognized as marking PepsiCo's more recent shift towards ownership of food and beverage brands with a health and wellness aspect. At this time, Naked Juice had recorded annual sales of $150 million within the U.S. According to financial industry analysts, this acquisition was initiated in part to compete with The Coca-Cola Company's 2001 purchase of Naked Juice rival Odwalla. Since 2007, the Naked Juice brand has operated as a wholly owned subsidiary of PepsiCo, under the parent company's PepsiCo Americas Beverages division. Naked Juice continued to conduct business in its original Azusa, California headquarters until February, 2010, when its offices were relocated to the neighboring city of Monrovia, California.〔 Due in part to PepsiCo's scale of existing distributors, Naked Juice has since expanded to be sold in all 50 states within the U.S., as well as in Canada and the U.K.〔(【引用サイトリンク】url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=154155 )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Naked Juice」の詳細全文を読む スポンサード リンク
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